Site Music

Should you have music on your site?

I think music on a web site can be a good idea. It can work with the design to convey the attitude or atmosphere. Generally, I think this benefits sites geared toward consumer or lifestyle choices. IE: if I am in a more relaxed mood I tend to like the music. If I am in a hurry or very task oriented, it is a distraction. Think of the tasks that you work on when you like the radio on and ones where you prefer silence.

A client introduced me to the new Nordstrom’s Designer site and I like the music, i was disappointed when it stopped when I started to browse. On the other hand, the Newsweek site starts playing a video when you open the home page which I find rather jarring most off the time.

So, like most things in life, it all depends on the circumstances and the execution. If you have a more targeted market and the experience will be improved with more ambiance, then music can be great. If you are trying to attract a wide audience and are more business oriented, then it may be better to pass.

What is your favorite use of music on the web? Let me know by clicking “comments below”.

-Amanda Hart

Filed under I-Tul, Marketing | Comment (0)