Finding the lynchpin

How do you turn a vision into reality?
By understanding the data, the flow, and the interaction.
Every time we meet a new client, we learn about their business, their clients, their dreams and their pains.  Once we get a good feel for how the software or site fits into that world, then we can design an effective system.

Today, we met with a client to talk about a large relational database project.  The goal is to integrate many disparate things into a cohesive system.  To link these lists into one. It is not straightforward.  But, by reviewing all the pieces and brainstorming through some options we found the part that links them all.

Now, not only do we all feel positive about the direction, we have also imagined ways to make it easier to use, to link to other sources. The lynchpin to data can be elusive, but it is always there.  And always a joy to find.

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